American runner features in Jaybird’s “Run Wild” film, which is part of a charity effort
To celebrate International Women’s Day, sports headphone makers Jaybird’s final “Run Wild” episode features twice UTMB winner Rory Bosio and the Girls Gotta Run Foundation in Ethiopia, who are empowering young women through running.
Bosio explores running culture in and around Bekoji, a town known for its conveyor belt of running talent, with double Olympic 10,000 champion Derartu Tulu among its success stories.
Girls Gotta Run is a non-profit organisation in Ethiopia using running as an approach to creating safe spaces, ending child marriage and expanding access to secondary school for vulnerable girls.
Jaybird is donating $5 for every pair of headphone sold on its website, jaybirdsport.com, through the end of March to the Girls Gotta Run Foundation, which will pay for new shoes and apparel for the 150 young women on the programme.
“We’re committed to empowering young women through the power of running and education,” said Kayla Nolan, GGRF executive director. “UNICEF identifies early marriage as the number one reason that adolescent girls drop out of school in Ethiopia. We work alongside community members to help eliminate the threat of early marriage, increase access to higher education, and help provide opportunities for girls and women to design a future of their choosing. Our work is made possible with the kind support of our dedicated volunteers, GGRF staff and communities in Ethiopia, and generous support from donors like Jaybird.”
“Run Wild – Elevate” is the final chapter in Jaybird’s film series, which has seen athletes Rory Bosio and Knox Robinson travel to London, Tokyo, Chamonix, Brooklyn and now Bekoji to learn what makes running so special in these communities. A final, full-length documentary film showcasing these adventures and the power of the global running movement is expected to premiere this spring.