Valsir becomes title sponsor of World Mountain Running Cup

WMRA says deal will lead to increased prestige for its flagship series

Henri Aymonod

by Trail Running |

Italian plumbing and heating supplies manufacturer Valsir has become title sponsor of the World Mountain Running Cup.

The deal with the World Mountain Running Association will mean a continuation of increased prize money for the Valsir Mountain Running World Cup, which will this year comprise 12 events in 11 countries over five months.

The input from Valsir, who already sponsor a number of high profile Italian cycling races, as well as being a long time supporter of Trofeo Nasego, will also lead to increased travel support for athletes.

WMRA council member Giorgio Bianchi and former president and sponsorship assistant Jonathan Wyatt met with Mattia Gandini, Valsir's director of marketing, and Simone Niboli, a representative of the company ownership, to sign the agreement.

Wyatt said: "During the past five years, the WMRA has recognised the importance that a prestigious World Cup brings to the mountain running movement. We have worked to grow the recognition of our series in the off-road running space first by working with the world's top mountain race organisers, then by increasing the support for athletes to participate and providing increased logistics support via a dedicated World Cup manager. The next part of this journey is to bring in a partner who recognises the values of mountain running, who can see the potential of the World Cup and who can become a part of the growth journey that we are on.

"We are very pleased to welcome Valsir as the naming sponsor for the World Cup this year. They have already a standing support of mountain running in their home in the mountains of northern Italy, where they are a world leader in fittings and equipment for the heating and plumbing industry both commercially and domestically."

"They are a family business that recognises the values of supporting healthy activities and sport is a strong part of their existing sponsorships. Being based in the mountains, we have a common passion for participating in sport in nature and especially in the mountains; a partnership between WMRA and Valsir has plenty of common ground and interest from both sides."

Regarding what it would mean for the World Cup, he added: "WMRA is clear that 100% of the finances that Valsir brings with the sponsorship will be used to grow the World Cup. Increased athlete travel support and prize money adds prestige to the series and incentivises the elite off road running community to participate. This motivates supporters of off road running to follow the sport and will be coupled with increased investment in media promotion to provide an important boost and bring the series to a new audience. The competition is exciting and the races are fun and spectacular. Our partnership with Valsir is an exciting new part of the World Cup story."

The 2022 World Mountain Running Cup begins with the Montemuro Vertical Run in Portugal on June 19.

Pic: WMRC champion Henri Aymonod at Trofeo Nasego, a race already sponsored by Valsir (credit: Marco Gulberti/Corsa in Montagna)

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