Strava reports 38% increase in uploads in 2021

Activity site reveals insights into global and UK running habits

Strava Year in Sport

by Trail Running |

Strava, the world's largest social media platform for athletes, has reported a 38% increase in the number of activities uploaded in 2021.

The findings from its Year in Sport report suggest the increase in activity levels during 2020's lockdowns continued into this year.

However, the platform also has about 30% more registered users than this time last year. Further, an increase in the number of walks uploaded will also account for at least some of the rise versus last year.

Strava, which is used by 17% of the UK population, recorded 1.8 billion uploads over the year.

The total volume of miles run globally was 2.4 billion miles compared to 1.9 billion in 2020. For the UK, the figure was 382 million miles in 2021. The average distance per run was less in the UK than the global average (6.2km versus 5.5km). The nationwide average for men was 6.0km and for women 5.2km.

Growth of various activities on Strava in 2021 v 2020 (source: Strava Year in Sport report)
Growth of various activities on Strava in 2021 v 2020 (source: Strava Year in Sport report) ©Strava

When it came to racing, British runners secured 2.4 times more personal bests for half marathons, and four times more personal bests for marathons – more than any other country in the world. UK is also a global capital for hiking and walking, with a 24% increase in walks.

March 3 was the most popular day for running this year. However, activity dropped by 32% between January 18-20, coinciding with Storm Cristoph. Total club members on Strava grew by 37% in 2021.

Michael Horvath, CEO of Strava, said: “Even as the global athletic community endured another year of pandemic disruptions and restrictions, we saw a persistent desire from athletes to stay connected and keep one another active. Athletes from every country on earth recorded and shared their runs, bike rides and lunchtime walks. And in turn, the community encouraged one another by doling out 9.6 billion kudos.

“Every effort counts on Strava, and our team is thrilled to provide a platform for anyone who sweats to connect with their peers, find new places to be active, set goals for themselves, create clubs and challenge their friends. Strava is committed to creating positive impact in the areas that matter to us and our athletes: climate change, environmental racism and equity and inclusion in sport."

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