New Inov-8 shoe will be first to feature Graphene in foam

The world's strongest and thinnest material is already used in outsoles but G-FLY is the next innovation

Graphene will be used in the new Inov-8 G-FLY

by Trail Running |

Inov-8 has launched the world’s first shoe with Graphene-enhanced foam.

After being the first in the world to incorporate the world’s strong material into the outsole in 2018, the Cumbria-based company’s new shoe featuring the "G-FLY" foam will be revealed on March 24 and go on sale shortly afterwards.

Developed in collaboration with the University of Manchester, it is designed to improve the performance of trail runners and ultramarathoners.

As well as being 200 times stronger than steel, Graphene is also the world’s thinnest material. The result is enhanced grip and durability.

The launch coincides with news that Inov-8 founder Wayne Edy bought back the sports company last year. Inov-8, which started in 2003, had been owned by Descente from 2015-2020 but Edy now owns 100% of the business outside of Northern Asia.

He said: “We benefited from being part of the Descente group from 2015 to 2020, but we’re now independent again and preparing for our biggest ever product launch next month.

“I’m proud to lead such a talented global team and can’t wait to unveil our new shoe, heralding the future of trail running.

“It was a risky time to purchase back the business, but it was an easy decision, driven by my hunger to lead more product innovations.

“After a very uncertain period in which we reluctantly furloughed some of the team during the first lockdown, we quickly restructured and brought clear focus to the business. My instincts were to continue investing and, despite most of the team working from home, by the end of the year we had made an incredible recovery, leaving 2020 a much stronger business with a highly motivated team.

“Now, with momentum under our feet and awards coming in thick and fast, we can accelerate, using ground-breaking product innovations to grow in 2021 and beyond.”

Following the release of the Inov-8 TERRAULTRA G 270 at the National Graphene Institute and Graphene Engineering Innovation Centre in Manchester, the range has been expanded and seen a boost in sales.

Speaking of the new shoe, Dr Aravind Vijayaraghavan, Reader in Nanomaterials at The University of Manchester, said: “This is the next major step in our highly successful partnership with inov-8. Building on the global success of Graphene-grip rubber, we are excited to extend the superlative properties of Graphene to the foam of the next generation of inov-8 shoes.

“This is testament to what a collaboration between the University and an innovative British brand can achieve. Together we are leading the global development of Graphene in sportswear.”

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