Merrell launches shoe recycling scheme

merrell retread

by Trail Running staff |

Outdoor brand Merrell has launched sustainability initiative This Is Home to inspire consumers into enjoying an active outdoor life with responsibility to the environment.

The multi-year programme Merrell ReTread aims to save 300,000 pairs of footwear from landfills by facilitating repair and resale.

Consumers can visit the Merrell website to obtain a free return label to ship their used Merrell footwear to partner ReCircled. Once the shipment is collected, consumers will receive a €/£20 off promotion code to purchase new Merrell footwear or apparel. It is operational in UK, Spain, France, Germany, Benelux, Sweden and Finland.

“The role of This is Home is to ignite our emotional connection to the outdoor environments around us, by encouraging people to deepen their experiences locally,” said Chris Hufnagel, global brand president of Merrell. “We believe the outdoors is a place that people can always come home to, and that is why we are committed to preserve and protect the places we recreate. The Merrell ReTreadSM program is a firm step in our sustainable commitment, enabling us to extend the life of our Merrell footwear and giving people more options to minimise their environmental footprint.”

Merrell's pledges by 2025 include:

  • 100 percent of products will contain organic, recycled, or renewable materials

  • 100 percent responsibly sourced apparel materials

  • Reduce shoe and apparel samples by 50 percent

  • Reduce plastic packaging

  • Complete 10,000 volunteer hours

  • Save 300,000 pairs of footwear from ending up in landfills through ReTread program

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us