Inov-8 raises £22,000 via For Peat’s Sake campaign

Inov-8 For Peat's Sake

by Trail Running |

Inov-8 raised more than £22,000 to protect and restore peatlands as part of its Green Friday global litter-pick campaign called "For Peat's Sake".

The Cumbria-based running and hiking brand donated a percentage of its sales from its website and store in the final weeks of November, plus the total raised via a Just Giving page.

Cumbria Wildlife Trust will spend the funds on protecting and restoring areas of peatland, widely recognised as crucial work in the battle against climate change.

Michelle Waller, senior development officer for Cumbria Wildlife Trust, said: “Peatlands may only cover 3% of the planet, but their soils store twice as much harmful carbon dioxide as all the world’s forests. Protecting and restoring them means the CO2 stays locked away and doesn’t leak back into the atmosphere.

“The donation from inov-8 is fantastic, it’s great to work with a company that wants to help us do more conservation work and improve our environment.

“The money will go to the nature reserves which make up Witherslack Mosses (Foulshaw, Meathop and Nichols Mosses). It will keep 220 acres (that's the approximate size of 146 football/soccer pitches) of peatlands healthy for a year, ensuring the carbon is locked away.

“In conservation terms, peatlands are the priority for restoration because of the vital role they play for biodiversity and in locking away carbon. In its healthy state, Foulshaw Moss Nature Reserve alone locks away over 5300 tonnes of carbon dioxide per year.”

As part of the campaign, staff and athletes worldwide - including a group of 10 departing from Inov-8's Stavelely store, cleaned the streets and trails in their home communities.

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us